Four core experiences of business.
One powerful system of action.
Turn customers into fanatics
Get feedback from customers at every meaningful touchpoint, analyze their comments to know what to do, then take action on the things that deliver measurable impact.
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Turn employees into ambassadors
Improve the employee experience at every moment that matters with actionable insights for every people leader in the organisation.
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Turn products into obsessions
Launch breakthrough products by putting people at the heart of every decision from
the features you develop to your pricing
and packaging.
Turn brands into icons
Understand your market and your competitors better than ever before, and create lasting connections with your customers.
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Powerful research to power the four core experiences
Get started with the world’s #1 research platform. Drag-and-drop simplicity. Automated analytics. Sophisticated research, made simple.
Watch DemoLearn more11,000+ brands and the top 100 business schools have switched to Qualtrics
Best in class security. Standard.
Keep your customer and employee data safe and secure, manage user permissions, and comply with even the most stringent data privacy rules with built-in safeguards, controls and workflows.
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How XM Works
Experience Management (XM) is how the world’s most successful businesses continuously improve the experiences people have with their organisations. XM focuses the entire company on delivering value to customers and employees, helping drive immediate bottom line results and create long-term value for shareholders. Here’s how it works:
- Qualtrics makes it easy to collect feedback from customers, employees, suppliers, partners, or any other stakeholder using the channels they prefer.
- Using advanced text and voice analytics, Qualtrics automatically surfaces hidden insights buried deep in customer feedback.
- With powerful AI and machine learning, Qualtrics generates recommended actions, then automatically routes them to the people in the best position to effect change.
Get started with your
personalised demo
Look under the hood to see how it all works - book a demo with one of our experts and we’ll show you what the experience management platform can do.
Here’s what to do
- Fill in your details and click "Request Demo"
- We’ll get in touch to book a date and time for a demo with one of our experts
- On the day, we’ll walk you through the platform and show you how it all works
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