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      1. Market Research Services

        Your Research. Managed by our experts.

        When you don’t have a team of research experts in-house, Services is here to manage everything for you. From designing your study to finding respondents, fielding it and reporting on the results - we’re with you every step of the way.

        Start a project
        Research services art

        Expert help at every stage from
        respondents to reporting

        The right respondents for every research project

        However specific your target audience, we’ll help you find them. We partner with the best sample providers in the industry to give you access to 90M+ panel respondents with whatever segmentation, quotas and splits you need.

        Your research experts on speed dial

        From setting up your project, managing it and reporting on the results, we’ll take care of every stage. Our expert team can help with survey design and research methodology for everything from cluster analysis to Van Westendorp Pricing.

        Convenience. Quality. Expertise.

        Global market research lives here. We’ve executed over 28,000 projects and worked with 3,000 different brands around the world.



        Run any product, customer, or brand research project with confidence.



        From universities to research firms to multinational companies, Services has a solution for every customer.



        Bring your own respondents or let Services give you access to the group you need for your project.

        Build better products and brands with Qualtrics Services

        Measurable intelligence for every
        part of your business

        Whatever type of research project you’re running we can take care of some or all of it through our flexible services model. Just let us know where you need support, and we’ll step in and take care of the rest.

        Design & Programming

        • Survey methodology
        • Survey design
        • Programming
        • Translations

        Sample and Fielding

        • Panel/sample recruitment
        • Project Management
        • List distribution
        • Incentive distribution
        • IHUT Studies
        • Focus Groups
        • Computer Moderation

        Data Processing

        • Data Weighting
        • Open-ended Coding
        • Data Cleaning
        • Tabulations (stats testing)

        • Conjoint / MaxDiff
        • Regression Analysis
        • Segmentation Analysis
        • TURF Analysis
        • Pricing Analysis
        • Key Driver Analysis
        • Perceptual Mapping
        • Reporting