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      1. Platform > Core XM > Research & Insights Software

        Insights & Research Software

        Sophisticated research made simple

        Get the data you need to make the most important decisions. From product, pricing and ad testing to customer feedback and brand tracking, join the 11,000+ brands and 99 of the top 100 business schools that make Qualtrics the world’s most-trusted research platform.

        Free Account

        Powerful & personal

        Sophisticated research made simple

        Ultimate flexibility – incredible simplicity

        Personalize the experience for every respondent with the most flexible survey platform on the planet, featuring advanced branching, skip logic, AB tests, display logic, advanced piping, and so much more.

        Reach your audience on any channel including email, mobile, website, social, in-app, IVR, chatbots, voice assistants and virtually any other channel you can imagine.

        Intelligent & predictive

        Uncover new insights with built-in intelligence


        Leverage AI to check your survey methodology and screen for poor quality responses.

        Learn more about ExpertReview

        Text iQ?

        Find insights hidden deep in open text responses with sentiment scores, trend reports, and automated alerts

        Learn more about Text iQ?

        Stats iQ?

        Become a stats genius with just a few clicks—Stats iQ automatically chooses the right statistical test and gives easy to understand results

        Learn more about Stats iQ?

        Predict iQ?

        Predict customer behavior and receive alerts so you can intervene with at-risk customers before they churn

        Learn more about Predict iQ?

        Automated & scalable

        An automated platform plus a flexible services model allows for the right level of support for your research maturity

        Smarter, faster research

        Fast-track your research project with Qualtrics XM Certified Solutions?: out-of-the-box survey design and analysis, curated content, prescriptive workflows and seamless automation—all designed and validated by PhD research experts.

        Grow your research, not your team

        With Qualtrics XM Services, you have access to an entire research team to get on-demand help with research projects and access to over 40 million panel respondents.

        We work when you do

        Access 24/7 support by phone, chat and email, as well as extensive online support and a dedicated customer success team to help with any project.

        Secure & integrated

        Industry-leading security built on a platform that plays well with others

        Industry-leading security

        Keep your data safe and secure with enterprise-grade security, privacy, monitoring, and data access controls.

        Learn more

        Connect your X+O data

        With automated integrations to best-in-class tools like Zendesk, Adobe Analytics, Salesforce, Tableau, and more – you can easily combine your experience and operational data into a single source of truth.

        Learn more

        What is market research?

        It’s never been easier to put your customers at the heart of your most critical decisions from launching new products to growing your brand. Market research software makes it easy to collect and analyze experience data at scale to get a unique understanding of your market, your products, your competitors and your customers. Great market research starts with a survey and applies detailed analytics to turn opinions into insights and recommendations that help you make better decisions.

        Learn more