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      1. Brand Experience

        Turn your brand
        into a religion

        Understand your market, your brand performance, and your competitors better than ever before. Qualtrics BrandXM? gives you easy-to-use tools to help you:

        • Strengthen brand equity
        • Improve brand perceptions
        • And drive sustainable growth

        What is
        Brand Experience?

        Brand awareness

        Brand equity

        Advertising & creative development

        Brand strategy research

        Segmentation & positioning

        Value propositions

        Iconic brands have people lining up round the block when they launch new products, charge a premium over their competitors, and elicit unwavering loyalty from their customers. Brand experience is how you take control of your most important asset and optimize it to identify new opportunities for growth, attract new customers and drive loyalty and spend. Our easy-to-use tools help you monitor your brand, your market, and your competitors to make it easy to find breakthrough insights to turn your brand into a religion.

        Learn more

        All your brand’s vital signs.
        All in one place

        Track every data point that matters from market trends to competitor analysis, brand awareness, and more. We make it easy to see all your data over time so you know exactly where to focus your attention to grow your brand.


        Launch expert-designed brand studies in minutes.


        Connect real-time brand insights to your data, your people and your processes.


        Quickly and easily customize your brand studies and see your results in real time.

        Marketing decisions with impact

        Launch new campaigns with complete confidence by testing your ads with the right customer segments. Understand what’s working (and what’s not) so you can optimize your campaign before it’s in market.

        Stay one step ahead with
        advanced analytics

        Driver iQ

        Focus on the right improvements by automatically identifying and prioritizing the key drivers of brand experience such as price, product and service quality, support, policies and more.

        Learn more

        Text iQ

        Uncover insights hidden deep in open text responses with Text iQ. With a single click, you can see trending topics and sentiment to get right to the heart of how people feel about your brand.

        Learn more

        Straight out of the box.

        Get your Brand Experience program up and running instantly with expert-designed surveys, on-demand panels and pre-built dashboards on every device.

        • Built directly into the Qualtrics platform
        • Includes surveys, dashboards and detailed analysis
        • Tested in some of the world’s most successful organizations and customized for your industry
        • Easily launch best-in-class brand equity tracking studies, creative tests, and a number of other solutions

        Qualtrics BrandXM?